The MMK
Customer Experience Playbook

Your go-to source for insights and learnings into experience design and the customer journey.

Experience Design: Customer Experience Explained

Crafting Exceptional Customer Experiences: The Power of Experience Design

Understanding the Distinction: Usability vs. User Experience in Web Design

Decoding the Difference: Conversion Rate vs. Conversion Goal in Online Marketing

Unveiling the Distinctions: Customer Journey Map vs. Customer Journey Timeline

Measuring Customer Satisfaction: Unveiling the Distinctions Between NPS and CES Metrics

Navigating the Channels: Understanding the Distinction Between Omnichannel and Multichannel Strategies

Gaining Insights for Informed Decisions: Understanding the Distinction between Marketing Research and Market Research