Customer Experience Playbook

Your go-to source for insights and learnings  into experience design and the customer journey.

The Latest


Crafting a Compelling Brand Identity: A Comprehensive Guide for Businesses

Your guide to building a memorable and authentic brand identity that engages customers and stands out.


The One Branding Mistake That Could Ruin Your Business

The Importance of Consistency in Branding: Avoiding Costly Mistakes & Building Trust.

Experience Design

The Role of Emotional Design in Experience

Creating User Connections: The Power of Emotional Design in the Digital Age

Marketing Metrics

Customer Satisfaction vs. Customer Loyalty

Customer Satisfaction vs. Loyalty: Key Metrics for Business Success

Marketing Metrics

Responsive Design vs. Adaptive Design

Responsive vs. Adaptive Design: Choosing the Best Approach for Your Website

Marketing Metrics

Cognitive Load vs. Mental Model

Understanding Cognitive Load and Mental Models in Cognitive Psychology