The MMK
Customer Experience Playbook
Your go-to source for insights and learnings into experience design and the customer journey.
Experience Design: Customer Experience Explained
Crafting Exceptional Customer Experiences: The Power of Experience Design
The Latest
Market Segmentation vs. Targeting
Market Segmentation vs. Targeting: Understanding the Differences and Harnessing Their Power in Marketing
Strategy vs. Tactics
Strategy vs. Tactics: Unveiling the Differences and Their Role in Achieving Success
Personalization vs. Customization
Demystifying Personalization vs. Customization: Understanding the Differences and Benefits in Business
UX vs. CX: Understanding the Differences
Understanding UX vs. CX: Key differences, importance, and their collaborative role in delivering great customer experiences
User-Centered Design (UCD) vs. Design Thinking
User-Centered Design vs. Design Thinking: Principles, similarities, and choosing the right approach.
User Flow vs. User Journey
User Flow vs. User Journey: Key differences and their impact on UX design.
