INSIGHTS & IDEAS >> Leadership / Digital Marketing Strategy

Patience in short supply in today’s marketing environment

Patience is in short supply in today's marketing environment

Since chatting on Twitter with the brilliant (and lovely) Eden Spodek, I've been thinking about patience and how the virtue relates to my work as a digital marketing leader at MMK Marketing.

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The fact is, the faster and smarter marketing gets, the more patience you need to be successful. I'll unpack that a bit further. Marketers have unprecedented access to data to inform decisions and we have the teams and tools to achieve results for our organizations.

Big data is driving our industry and its technology alphabet soup all over the place - DMP, RTB, CMS, ROAS, CRM, POS and KPI (to name but a few). The market has shifted and the enterprise, in far too many cases, has not.

Being Marketing Leader in 2016 is like surfing a wave of disruption. To extend that analogy, the joy is in catching a wave and having a successful ride. Wipe outs happen (lots), rip tides, and undertows too. But it is worth it to be patient because nothing feels better than riding that wave.

Marketing leaders deploy strategies to meet businss goals, it has always been thus. Today, Marketing Leaders are innovating at the edges of the disruption of the mass medium. Setting up for success means to establish a vision, align people's passions (and your own), recruit and retain remarkable talent, and then stay focused as you begin to move towards the vision amidst the speed of the internet and the pace of change. Not easy. Achieving meaningful, career-affirming success in marketing leadership takes guts, smarts and patience.

Leading marketing teams to achieve in digital marketing takes Jedi-level patience. MMK-Email twitter icon.png

Having the patience to achieve long-term goals in marketing is no easy feat, that patience is in short supply.

Kicking these ideas around this morning, I looked up some amazing quotes about patience that I've collected below. I have some more thoughts on what trends in the business are causing this scarcity of patience in marketing. I'll cover those in a future post! As always, I welcome your thoughts and comments.

The dichotomy is marketing moves at internet speed while achieving success in internet marketing requires patience. MMK-Email twitter icon.png

genius-is-eternal-patience-quote-1.jpgCbwz8LiUAAAd3GO.jpg_large.jpg

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I have some more thoughts on what trends in business are causing this scarcity of patience in marketing. I'll cover those in a future post! As always, I welcome your thoughts and comments.

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