INSIGHTS & IDEAS >> Leadership

Lessons From Giving Back


I believe the taste of an apple is the sweetest when you have gone a day without eating.

Most of us have experienced it, the loss of a client, a big pitch or a job. Or that feeling when you have a bad boss, client or co-workers.

But we’ve also experienced the wins. Remember that feeling you get when you finally landed that job, won that piece of business or had an amazing boss? You are so joyful, so appreciative, so happy.

It’s that joy of getting something you don’t have that inspired MMK’s holiday charitable work this year.

Giving happiness

We worked with Operation Christmas Child, an initiative of Samaritan’s Purse International Relief, to deliver much needed personal items to underprivileged kids aged 2 to 14 around the world. We got together family and friends to help create 50 shoeboxes filled with a hygiene kit, school supplies and a special surprise like a little stuffed animal. (You can see more pictures on our Facebook page.)


Although Samaritan’s Purse is a Christian-based organization, we felt that regardless of our religions, we could all support the spirit of the charity and the joy children who receive from these shoeboxes filled with simple things that we take for granted.

A time for reflection

We took away two lessons from this experience.

First, it was a reminder to be joyful for all that we have in our lives. When we’re in a little bit of a rut at work, we should think about the day when we first got that job, when we first heard we won a new piece of business, and remember the day when we didn’t have—and then we had.

And second, we learned that when we make a donation to charity, the chemical reaction in our brains is similar to sex or eating chocolate. As charity strategist and professor Brady Josephson has written:

“This reward or pleasure response to giving is the physiological reason behind the ‘warm glow’ or that good feeling you get when you give and why you may choose to spend money on others or charity compared to yourself.”

We are grateful for being able to give back to the less fortunate. We hope our modest contribution helps these children’s lives seem a little brighter and lets them know that someone out there took the time to think of them.

We are also taking time this season to reflect on all the amazing people we get to work with and for at MMK Marketing. We count our blessings daily.

We wish each and every one of you a happy holiday. Here’s to a new year filled with joy and appreciation!

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