INSIGHTS & IDEAS >> Retail Marketing

Canada 150 Ads & Products: What’s Your Favourite?

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As Canada Day 2017 approaches, many brands have latched on to the celebration of the 150th anniversary of Confederation, attempting to tap into the pride we feel for our country. Here we have captured as many ads and products related to Canada 150 that we could. Which ones hit you in your maple-shaped heart?

Roots Canada — Celebrating 150 years of being nice.

The fashion brand set a goal to raise $150,000 in support of WE Indigenous Youth Empowerment Programming through the sale of small buttons that celebrate one of Canadians’ defining characteristics — that we’re really quite nice. They even set up a *nice* little microsite.

Bell Canada — Connecting Canada

The communications giant taps into history and the role the phone and other technologies have played in bridging the vast distances in our nation.

SportsChek — Pillar vs. Cake

Blue Jay star centerfielder Kevin Pillar may not be Canadian, but he plays for Canada’s only Major League Baseball team and is sponsored by the sports retailer, so he gets the honour of blowing out a candle in dramatic fashion. 

Molson Canadian — a taste of Who We Are

A beer with “Canadian” right there in its name would never miss the opportunity to play into the Canada 150 celebrations.

President’s Choice — #EatTogether

The food brand by the Loblaw grocery chain reworked its #EatTogether day for June 29 to tie in Canada 150.

Canadian Tire

How much do you think a 10¢ Canadian Tire limited edition note will go for on ebay?

Tim Hortons

The coffee chain often plays on our patriotic heartstrings—and our love of winning prizes. 

The Tim Hortons’ Born On Canada Day ad:

KFC — Neighbours: Explaining Canada Day to America

Few people think of this fast-food chain, which used to have Kentucky in its name, as being very Canadian, but this fun take on what makes Canada great hits all the right notes.

McDonald’s — It’s Canada’s Birthday

The local franchise in Alliston, Ontario got customers to sing for their supper (or breakfast, or lunch).

Telus — Canada in 150 Hours

A coast-to-coast adventure meeting people who love where they live, give where they live and are proud to be Canadian.

Food And Drinks

The maple is a powerful symbol for food products, combining both taste and shape. But it’s not all maple-this or maple-that—some brands were inventive with Canadiana products. Here is a quick slideshow of just a few food and drink items we spotted online and on store shelves. If you find something else amazing, tweet us to let us know!

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